Pay for Performance PPC
Are you tired of paying for advertising that doesn’t bring in great results?
At Big Ideas Consulting, we believe in a results driven approach to online advertising. That’s why we offer a pay for performance model, where our clients only pay us when we achieve real results for their business. Our pay for performance approach means that you pay us for actual results, such as sales or leads ,so you can be confident that your advertising budget is being used effectively and you’re getting a good return on investment. We understand that every business is unique, so we work closely with our clients to understand their goals and objectives and use data driven strategies to optimise campaigns for maximum performance. With our pay for performance model, our clients can have peace of mind that they are only paying for the results that they want.
How much does it cost?
We don’t have a one size fits all approach when it comes to our pay for performance fees. The fee is calculated based on various key performance indicators (KPIs) specific to that business. These KPIs may include Cost per Conversion, Return on Ad Spend, Cost as a % of Revenue, Revenue, Lead Volume, the Lifetime Value of a Customer, and the overall advertising budget.
Everything is agreed upfront. No surprises, no hidden fees – just clear, transparent and results-oriented advertising.
Who pays for the Ad Spend? The customer pays for the ads, our management fee is then calculated based on the account performance.
Here’s an example of one of our results-driven Pay for Performance solutions:
KPI: Cost as a % of Revenue (Cost %) – client goal to achieve an ad cost % of 11.5%-16.5%. Advertising with Non-Brand keywords only.
Management Fee: % of Revenue Achieved through PPC
Cost % Achieved | Fee Charged |
0%-6.5% | 1.00% |
6.5%-9% | 2.50% |
9%-11.5% | 3.00% |
11.5%-16.5% | 3.50% |
16.5%-19% | 3.00% |
19%-21.5% | 2.50% |
21.5%-25% | 1.00% |
25%+ | 0.00% |
Example Calculations:
1. Result Achieved: £40,000 Revenue at a Cost of 15%
Management Fee = 3.5% x £40,000 = £1400
2. Result Achieved: £50,000 Revenue at a Cost of 19%
Management Fee = 2.5% x £50,000 = £1250
Commission Only
For select clients, we can offer a Commission Only PPC model. Under this arrangement, we take care of the ad costs and only charge a commission on any sales generated through them. However, it’s important to note that there are strict criteria that must be met and it may be necessary for new customers to be on one of our other fee structures first before they qualify for this option.
We are always happy to hear from you, just fill out the form and we’ll get back to you as quickly as possible. If you’d prefer, get in touch via the phone number or email address above.